Update:

Norway Arena was developed as a Norwegian meeting platform for business, culture, and relationship-building in connection with the FIFA World Cup in the United States in 2026.
The response to the concept has been very positive. Engagement from businesses and partners has confirmed that there is a real need for an international Norwegian platform around major tournaments.

At the same time, the framework conditions have changed in recent months. Based on financial considerations and the broader international situation, the Norwegian Football Federation and Medvind have decided not to realize Norway Arena in the U.S. in 2026.
The concept lives on.

We are now exploring upcoming championships – including UEFA EURO 2028 in the UK and the FIFA Women’s World Cup 2027 in Brazil – where the conditions may be more predictable and feasible.
Thank you to everyone who has contributed so far.
If you are interested in being part of the next phase, please don’t hesitate to get in touch.